Saad Mohseni is an Afghan-Australian who, along with his brothers Zaid and Jahid Mohseni and sister Wajma Mohseni, returned to his native Afghanistan in 2002 to establish the MOBY Group, Afghanistan's largest media company with interests in television, radio, print, production, online news services, directories, IT&T, and retail. Based in the capital city of Kabul, as of 2010 the company employs over 400 staff across 11 businesses.
The company has three sections:
-Moby Media Group, with the broadcast brands Tolo TV, Lemar TV, Farsi1 and Arman FM, along with production, media distribution, talent management, print media, and directories.
-Moby Technology Group, which operates technology companies Afghan ITT and 456 in the IT&T and Interactive voice response arenas.
-Moby People Group, which includes the advertising agency Lapis and the AndeshaGah internet cafe chain.